When oh when did they stop making all chocolate like this? Wrapped up in pretty paper and tied up with string (with each bar smothered in gold foil, so it feels like you’ve won a golden ticket every single time). If Willy Wonka was a raging hipster, this would be his factory. And I was Augustus Gloop, rolling around like a pig in mud and tapping the free sample section like it’s nobodies business. So many varieties, so little time. The chocolate itself doesn’t play games – it’s dark, dark to the point that it’s almost sinister. A little bitter, even, but in a good way. And bursting with flavour, like absolutely bursting. You can have just a teensy piece here and there and be satisfied (If that’s what you’re into). Just enough to hit the spot. It seems ludicrous that the only ingredients of the chocolate itself are cacao and cane sugar. And it’s also nice to know that the beans are sailed around the world before they even get to you. Yes, sailed, in a sailboat, fueled only by wind and willpower. To judge by packaging and taste combined the best flavour is the almonds and sea salt. Or the hazelnut. Or the pecan and maple. Or the vanilla and smoke. Though this is probably just one of those many situations I find myself in, where the proper thing to do is to just buy one of each and be done with it.

Mast Brothers Chocolate
111 North 3rd Street
Brooklyn NYC